As of 13 August 2026, AI can only partly price your freelance services.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open a spreadsheet or notes document and record your service scope, typical project time, available capacity, business costs, income target, VAT position and recent quotes.
   2. Gather evidence from your own invoices, accepted and rejected proposals, client feedback and publicly available competitor offers, keeping the source and date beside each item.
   3. Paste the gathered information into the prompt, replacing every bracketed slot and writing "unknown" where you do not have reliable evidence.
   4. Paste the resulting pricing model into a spreadsheet and reproduce the minimum, target and higher-price calculations from the assumptions shown.
   5. Change the spreadsheet inputs for project hours, revisions, urgency, costs and available capacity, then compare the resulting prices with your current price list and recent client responses.
   6. Choose a package and price to test, send a clearly scoped proposal to prospective clients, and record whether they accept, reject or question the price.
   7. Ask the chatbot to update the model using the test results, then have an accountant or business adviser check any tax, VAT or serious cash-flow issue before you rely on it.

   Prompt

   Help me price my freelance services for the UK market. Treat this as a commercial planning exercise, not a statement of what clients will definitely pay and not professional advice.
   
   My service: [describe the service and deliverables]
   Target clients: [describe the client type, sector and size]
   My relevant experience and specialist knowledge: [describe it]
   Typical project length: [hours or days]
   My realistic available working time: [hours or days per week or month]
   Business costs: [software, equipment, insurance, subcontractors, workspace and other costs]
   Income target: [amount in pounds and period]
   Tax and VAT position: [known details, or say unknown]
   Recent quotes or sales: [prices, scope, whether accepted, and any client feedback]
   Competitor or market evidence I have gathered: [paste sources or say none]
   
   Produce:
   1. A transparent calculation of the minimum sustainable price, showing every assumption.
   2. A target price and a higher price for projects with greater risk, urgency or value.
   3. Three packages or pricing structures that fit this service, with scope boundaries and exclusions.
   4. A project quote template showing deliverables, revisions, payment stages, cancellation terms and assumptions.
   5. A list of information that is missing and could materially change the recommendation.
   6. A short test plan for validating the prices with prospective clients without presenting the recommendation as a fact.
   
   Use pounds sterling. Separate facts I supplied from assumptions and estimates. Do not invent competitor prices, client budgets, tax rules or demand evidence. Do not recommend a price solely because it matches an hourly target. Show how the result changes if the work takes longer, the client requests more revisions or the project is urgent. Flag anything that needs checking with an accountant or business adviser.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.