As of 13 August 2026, AI can write a B2B prospecting email.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, no skill needed, and roughly 15 minutes until you can act on the result.

   How to actually do it

   1. Open your current offer, price list, website and approved sales material, then gather the exact product description, customer evidence and call to action you are allowed to use.
   2. Define the recipient by job role, sector, company type and likely business problem, without pasting unnecessary personal data into the chatbot.
   3. Paste the prompt into ChatGPT, Claude or Gemini and replace every bracketed slot with your verified business information.
   4. Ask the chatbot for a second version aimed at a different decision-maker or pain point, while keeping the same evidence and offer.
   5. Compare both drafts against your website and sales material, checking every claim, name, link, result and description of the service.
   6. Check the proposed audience, contact basis, opt-out wording and sending process against current UK electronic marketing and privacy requirements, escalating uncertain cases to a marketing or legal professional.
   7. Paste the approved copy into your email or CRM system, test the links and formatting, and send only to the recipients your business is permitted to contact.

   Prompt

   Write a concise B2B prospecting email for my UK business using the brief below.
   
   Business: [business name and what it does]
   Recipient: [job role, sector and company type]
   Problem we solve: [specific business problem]
   Offer: [product or service and what the recipient gets]
   Evidence: [verified customer result, credential or relevant fact]
   Call to action: [the low-friction next step]
   Tone: plain, professional and specific, not enthusiastic or corporate
   Length: [maximum word count]
   
   Rules:
   - Write for one recipient, not a mass audience.
   - Lead with a problem or observation relevant to the recipient.
   - Explain the offer in concrete terms.
   - Use only the facts supplied above. Do not invent results, clients, personal details or familiarity with the recipient.
   - Do not use flattery, fake urgency, jargon, exaggerated claims or a misleading subject line.
   - Make the call to action easy to answer.
   - Include a clear subject line and the email body.
   - After the draft, list every factual claim that I must check and flag anything that may need checking for UK electronic marketing, privacy or consent requirements before sending.
   - If the brief is missing information needed for an honest email, ask targeted questions instead of guessing.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.