As of 13 August 2026, AI can write homepage copy for your UK business.

Most people should do this themselves; the prompt is on this page.

Can you do it?

5 minutesto a draft.

30 minutesto something you’d act on.

Cost, all in£0

Skill needednone

Who has to check ityou

What the alternative costsJasper is an AI marketing platform for on-brand campaign copy at volume, but the supplied information gives no price for it or for a human copywriter.

If this goes wrong: the homepage sounds generic or contains a false claim, so you edit or remove it before publishing and may lose enquiries in the meantime.

What to actually do

Do it yourself

The route this page recommends

A chat interface, no skill needed, and roughly 30 minutes until you can act on the result.

How to actually do it

Open your current website, price list, service descriptions, customer reviews and approved brand guidance, then gather the facts that the prompt requests.
Fill in every bracketed field in the prompt, writing 'none' or 'leave out' where a detail should not appear, and remove any information you do not want to share with the chatbot.
Paste the completed prompt into ChatGPT, Claude or Gemini and ask it to produce the homepage draft and factual-claims list in one response.
Compare every factual claim in the draft with your current price list, service information, qualifications, reviews, locations and legal wording, then delete or correct anything unsupported.
Read the headline, benefits and calls to action as a target customer, replacing generic wording with the terms your customers actually use and removing claims you cannot defend.
Paste the checked copy into your website editor, check the page title, meta description, links, phone number, form and mobile layout, then send a preview to a colleague or publish it.

Prompt

Write homepage copy for my UK business using only the information I provide below. Do not invent qualifications, clients, reviews, results, prices, guarantees, locations, accreditations or years of experience. If a fact is missing, mark it [NEEDS CONFIRMING] rather than guessing.

Business name: [BUSINESS NAME]
What we sell or do: [PRODUCT OR SERVICE]
Who we help: [IDEAL CUSTOMER]
Location or service area: [LOCATION OR UK-WIDE]
The customer’s main problem: [PROBLEM]
Why customers choose us: [PROVEN DIFFERENCES]
Evidence we can use: [REVIEWS, RESULTS, CASE STUDIES OR OTHER PROOF]
Prices or pricing approach: [PRICE DETAILS OR LEAVE OUT]
Main call to action: [CALL TO ACTION]
Secondary call to action: [OPTIONAL SECONDARY ACTION]
Tone: [TONE]
Words or claims to avoid: [WORDS OR CLAIMS]
Target search phrase, if any: [KEYWORD OR NONE]

Produce:
1. One clear homepage headline and subheading.
2. A short opening section that explains the customer benefit without hype.
3. Three to five scannable benefit or service sections with headings.
4. A proof section using only the evidence supplied.
5. A clear call to action and a short closing section.
6. Suggested page title and meta description, keeping both accurate and natural.

Write in plain British English. Use specific language, short paragraphs and descriptive headings. Do not use clichés, keyword stuffing, fake urgency or unsupported superlatives. After the draft, list every sentence containing a factual claim so I can check it before publishing.

Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

Use a tool built for this
Second choice
Hand it to a person
The distant third
A person who owns the outcome does this end to end, worth it when the failure is dear.

What it gets wrong

AI cannot know the positioning that makes your business meaningfully different without evidence and direction from you.
AI cannot decide which customer promise your brand is willing to make or defend.
AI cannot validate claims about results, qualifications, reviews, availability or pricing unless you check them against current business records.
AI cannot test whether the page matches the expectations of your real customers or converts them into enquiries.
AI cannot take responsibility for the consequences of publishing inaccurate or misleading copy.

Even on a YES, the friction has a name: taste and context depth.

How we scored this

Five axes, each scored nought to two by hand: ten means AI carries the task cleanly, and the thresholds that turn a total into YES, PARTLY or NO are published in the methodology. Each axis name links to its definition.

Axis	Score (0–2)
Output	2
Inputs	2
Verification	2
Liability	2
Effort delta	2
Total	10 / 10

The methodology and its thresholds are published in full.

FAQ

Can ChatGPT write a homepage for my business?: Yes. It can produce a usable homepage structure and first draft when you provide accurate information about your offer, customers, proof and call to action. Check every factual claim before publishing.
What information does AI need to write homepage copy?: Give it your services, target customers, location, customer problems, genuine differences, evidence, pricing approach, preferred tone and main call to action. It should mark missing facts instead of filling them in.
Will AI homepage copy help my website rank on Google?: It can suggest a page title, meta description, headings and natural wording around a target search phrase. It cannot guarantee rankings, and the copy still needs to be useful, accurate and supported by the rest of your website.
How do I make AI homepage copy sound less generic?: Give the model real customer language, specific services, approved proof and examples of the tone you want. Replace broad claims with details from your business and remove any sentence you would not say to a customer.

Nearby answers

All SEO & website copy rulings

Assessed by gpt-5.6-luna (gpt-5.6-luna) on 2026-08-13, second-checked by an independent model. Wrong somewhere? Email [email protected] and it gets re-checked.

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