As of 13 August 2026, AI can only partly compare your business positioning with UK competitors.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Do it yourself

   Second choice

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open your current website, sales deck, product page and price list, then copy the wording that describes your customers, problem, promise, proof, price and next step.
   2. Choose three genuine UK competitors that target similar customers, and record each competitor's current website URL and any relevant product or pricing page.
   3. Paste the business information, competitor URLs and copied source material into the prompt, removing confidential customer or employee information.
   4. Ask the model to produce the fact, inference and speculation sections separately, with a source URL beside every competitor claim.
   5. Open each cited competitor page and compare the extracted messages, offers, proof and prices against the live page, correcting the draft where the source does not support it.
   6. Take the proposed positioning directions and five customer questions to sales calls or customer interviews, then choose a direction only after comparing the answers with your commercial priorities.

   Prompt

   Compare my business positioning with UK competitors using only the information and public sources supplied below.
   
   Business:
   - Name: [business name]
   - What we sell: [product or service]
   - Target customers in the UK: [customer description]
   - Current positioning statement: [statement]
   - Main customer problem: [problem]
   - Evidence of our strengths: [proof, results, qualifications or customer evidence]
   - Price or pricing model: [price or model]
   - Sales channels: [channels]
   - Business priorities: [priorities]
   
   Competitors:
   1. [competitor name and website URL]
   2. [competitor name and website URL]
   3. [competitor name and website URL]
   
   Additional source material:
   [paste relevant website text, customer research, reviews, proposals or internal notes]
   
   Produce a UK-focused positioning comparison. For each competitor, identify the target customer, problem addressed, promise, proof, tone, offer structure, pricing information if publicly stated, calls to action and likely point of difference. Put every factual claim in a table with its source URL or label it as supplied material. Separate observed facts, reasonable inferences and speculation. Do not invent market size, customer sentiment, prices, performance figures or competitor intentions.
   
   Then assess where my positioning is clear, interchangeable, unsupported or potentially distinctive. Give three alternative positioning directions, each with the customer problem, promised outcome, supporting proof needed, likely objection and risk. Do not recommend copying a competitor. Finish with five specific questions I should test with UK customers before changing the positioning. State which parts I must verify manually before making a decision. Treat information as checked on 2026-08-13 and flag anything that may have changed.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.