As of 13 August 2026, AI can compare your competitors' services.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open your current service page, pricing page, brochures and sales notes, then copy the relevant text and URLs into one working document.
   2. Open each competitor's current service, pricing, terms and customer-result pages, and save the URLs or copy the relevant sections with the page titles.
   3. Define the comparison criteria, such as target customer, core service, delivery method, price structure, contract terms, exclusions and evidence of results.
   4. Paste your material, the competitor sources and the criteria into the prompt, then ask the chatbot to produce the table, source links and unresolved-claim list.
   5. Open every cited competitor page and compare each factual row against the current page, correcting prices, features, availability and terms that have changed.
   6. Remove any unsupported claim and label information that is not directly comparable, then ask a colleague to challenge the three observations before using them in a campaign or pricing decision.

   Prompt

   Compare the services offered by my business and these competitors for the UK market.
   
   My business: [BUSINESS NAME]
   Our service page or source material:
   [PASTE URLS OR TEXT]
   
   Competitors:
   1. [COMPETITOR NAME AND URL]
   2. [COMPETITOR NAME AND URL]
   3. [COMPETITOR NAME AND URL]
   
   Use only the sources I provide or clearly label information that comes from another source. Do not guess, fill gaps or treat marketing language as a verified fact. For each business, extract the service name, target customer, core features, delivery model, stated price or pricing method, contract or cancellation terms, notable exclusions, evidence of results, and claims that need checking. Quote or link to the source for every material factual claim.
   
   Return:
   1. A comparison table.
   2. A list of meaningful similarities and differences.
   3. A separate list of claims that are unclear, outdated, unsupported or not directly comparable.
   4. Three cautious observations about possible market gaps, with the evidence for each and no recommendations presented as facts.
   5. Five questions I should answer before using this comparison in a campaign or pricing decision.
   
   Keep facts separate from interpretation. Mark information that may change quickly, such as prices, availability and features. Use plain British English and do not describe any competitor as better or worse unless the evidence and comparison criteria support that conclusion.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.