As of 13 August 2026, AI can enrich your company lead records.
This still needs a person who signs their name to it.
Can you do it?
15 minutesto a draft.
1 hourto something you’d act on.
Cost, all in£0/month
Skill neededpower-user
Who has to check ityou
What the alternative costsNo price is supplied in the available tool data; Apollo.io is a specialist alternative with a prospect database, AI outreach sequences and enrichment.
If this goes wrong: your team contacts the wrong person or relies on an invented company detail, damaging trust and wasting sales effort.
What to actually do
Hand it to a person
The route this page recommends
A person who owns the outcome does this end to end, worth it when the failure is dear.
Use a tool built for this
Second choiceDo it yourself
The distant thirdA chat interface, power-user skill, and roughly 1 hour until you can act on the result.
How to actually do it
- Open your CRM export or lead spreadsheet and copy the company name, domain, existing contact fields and record ID for each lead into a working copy.
- Define the fields you want added, such as industry, location, company size, status, decision-maker role and source URL, and mark which fields are mandatory.
- Remove sensitive personal information and confirm that the business contact data can be used for your intended sales activity before sharing it with an AI tool.
- Paste the records and any permitted source material into the prompt, then ask the model to return new values beside the originals rather than replacing them.
- Open every source URL for a populated field and compare the company name, domain, role and other details with the drafted value; change unsupported values to blank and keep the model's review flags.
- Check the enriched records against your CRM suppression list and internal ownership rules, then import only the verified fields and retain the source URLs and review notes.
Prompt
Enrich the company lead records below for UK B2B sales. Use only information supported by the supplied records and the public source links or documents I provide. Do not guess, infer a fact from a company name alone, or fill a field when the evidence is missing. For each record, return: company name, company domain, registered or trading location if supported, industry, company size if supported, current company status if supported, relevant decision-maker name and role if supported, source URL for every added fact, the source date if available, confidence as high, medium or low, and an action of keep, verify or leave blank. Preserve the original values in separate columns and do not overwrite them. Flag conflicting sources and explain the conflict briefly. Treat personal contact details as business data that must be used lawfully, and do not add sensitive personal information. Finish with a short list of records needing human review and the exact reason for each. Records and sources: [PASTE RECORDS AND SOURCE MATERIAL HERE]
Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.
What it gets wrong
- AI cannot guarantee that a job title, company status or contact detail is current.
- AI cannot resolve conflicting public sources without a human deciding which source is authoritative.
- AI cannot establish your lawful basis for using contact data or decide whether a particular outreach campaign complies with your internal rules.
- AI cannot reliably identify buying intent from sparse company information.
- AI cannot take responsibility for incorrect records or the consequences of contacting the wrong person.
Even on a YES, the friction has a name: private data access, verification cost and stakes of error.
How we scored this
Five axes, each scored nought to two by hand: ten means AI carries the task cleanly, and the thresholds that turn a total into YES, PARTLY or NO are published in the methodology. Each axis name links to its definition.
| Axis | Score (0–2) |
|---|---|
| Output | 2 |
| Inputs | 2 |
| Verification | 1 |
| Liability | 1 |
| Effort delta | 2 |
| Total | 8 / 10 |
The methodology and its thresholds are published in full.
FAQ
- Can AI update my CRM with company information?
- Yes. Enrichment tools can append fields such as industry, company size, roles and source links, then format the results for a CRM. Keep the original values and require a source or a review flag for every new field.
- Can AI find the right decision-maker at a company?
- It can suggest names and roles when reliable public or licensed data is available. It cannot guarantee that the person is still in the role, has authority to buy or should be contacted, so verify the result before outreach.
- Is it safe to use AI to enrich lead data?
- It is safer when you minimise the data shared, use an approved tool and keep source records for each addition. You remain responsible for accuracy, access controls and the lawful use of personal data in your sales process.
- How do I check AI-enriched lead records?
- Open the cited source for each populated field and compare it with the company domain, existing CRM record and your suppression list. Leave unsupported values blank and send conflicting or high-value records to a colleague for a decision.
Nearby answers
Assessed by gpt-5.6-luna (gpt-5.6-luna) on 2026-08-13, second-checked by an independent model. Wrong somewhere? Email [email protected] and it gets re-checked.
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