As of 13 August 2026, AI can find content gaps on your website.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, power-user skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open your website sitemap or a crawl export and create a page inventory containing each URL, title, main topic and any available traffic or ranking data.
   2. Export relevant Google Search Console queries and pages, then include impressions, clicks, average position and the date range with the export.
   3. Choose genuine UK competitors for the same products or services and gather their relevant URLs, titles and main topics rather than copying a generic competitor list.
   4. Write down your audience, priority products or services, business objectives, excluded topics, available expertise and preferred content formats.
   5. Paste the inventory, SEO exports, competitor information and business context into a chatbot with the supplied prompt.
   6. Open every cited URL and query in the report, remove findings based on missing or misread data, and check proposed topics against your existing pages for overlap.
   7. Ask a colleague who understands your customers to confirm the remaining topics, then brief or publish only the gaps that match a real customer need and a business objective.

   Prompt

   Analyse the website and SEO information below to identify genuine content gaps.
   
   Website: [website URL or sitemap]
   Business and audience: [what the business does, who it serves and which UK customers matter]
   Priority products or services: [list]
   Existing page inventory: [paste a crawl, sitemap or table containing URL, page title, main topic and any available traffic or ranking data]
   Search Console or keyword data: [paste queries, impressions, clicks, average position and dates if available]
   Competitors: [list competitor URLs or paste their relevant page inventories]
   Business constraints: [topics you will not cover, compliance limits, internal expertise, resources and preferred formats]
   
   Use only the information supplied and clearly label any inference. Do not invent search volume, rankings, traffic, competitor content or customer demand. Separate these findings:
   1. Topics or questions competitors cover that the website does not cover.
   2. Important search intent that the existing website appears not to satisfy.
   3. Existing pages that are too thin, outdated, overlapping or aimed at the wrong intent.
   4. Topics that look like gaps but are not worth pursuing because the evidence is weak or they are outside the business scope.
   
   For every proposed gap, provide the topic, likely search intent, evidence with the exact source URL or query, the relevant audience or business objective, the recommended format, the existing page to link from if one exists, and a confidence label of high, medium or low. Flag possible keyword cannibalisation and factual claims that need checking. Finish with a prioritised action list based on business relevance, evidence strength and effort, not on invented metrics. State what I must verify before commissioning or publishing anything.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.