Home · Business · Marketing & Content · SEO & website copy
As of 13 August 2026, AI can match your website copy to your brand voice.
Most people should do this themselves; the prompt is on this page.
Can you do it?
5 minutesto a draft.
30 minutesto something you’d act on.
Cost, all in£0
Skill neededchat-fluent
Who has to check ityou
What the alternative costsA human brand strategist is the alternative; no price is stated here.
If this goes wrong: the page sounds unlike your organisation or makes an unsupported claim, so you revise it before or after publication.
What to actually do
Do it yourself
The route this page recommends
A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.
How to actually do it
- Open your current website and copy the page text, including headings, calls to action, prices, links and product claims.
- Gather your brand guidelines and two to five approved examples that clearly sound like your organisation.
- Add examples of wording you reject, and write a short reason for each rejection such as too formal, vague or overpromising.
- Paste the prompt and source material into ChatGPT, Claude or Gemini, filling in the bracketed brand and audience details.
- Ask the model to rewrite one page or section at a time if the full page produces inconsistent tone.
- Compare every factual claim, figure, link, heading and call to action in the draft with your current website and approved source material.
- Read the revised copy beside your approved examples, change phrases that do not sound like your organisation, then send the final version to your normal website editor or publisher.
Prompt
Rewrite the website copy below so it matches the brand voice shown in the examples. Brand voice rules: - Audience: [describe the audience] - Desired impression: [describe how readers should feel] - Tone: [for example, calm, direct and practical] - Use these words or phrases where they fit: [approved vocabulary] - Avoid these words, phrases or habits: [banned vocabulary and habits] - UK requirements: use British English, UK spelling and pounds where prices appear. - Keep all factual claims, figures, product names, legal wording, links and calls to action accurate. Do not invent, strengthen or imply claims that are not in the source. - Keep the meaning, intended audience, search intent and key information unless a change is clearly labelled. Examples of the approved voice: [Paste two to five short pieces of approved website copy] Examples of copy that does not sound like us, with a short explanation of what is wrong: [Paste examples if available] Source page copy: [Paste the copy to rewrite] Return: 1. The revised copy, keeping the original headings, links, calls to action and structure where possible. 2. A short list of material changes made to the tone or wording. 3. A list of any factual claims, figures, links or unclear instructions that I must check before publishing. 4. A short list of places where the source copy or examples do not provide enough evidence to make a confident brand-voice decision.
Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.
Use a tool built for this
Second choiceHand it to a person
The distant thirdA person who owns the outcome does this end to end, worth it when the failure is dear.
What it gets wrong
- AI cannot know which subtle phrases customers associate with your organisation unless you show it strong examples.
- AI cannot settle disagreements about whether a line is distinctive, trustworthy or too familiar without a human brand decision.
- AI can preserve a factual error from the source or make a claim sound stronger, so every material claim needs checking.
- AI cannot reliably infer sensitive organisational context, internal preferences or changes that have not been included in the prompt.
- AI can make every page follow the same pattern, flattening useful differences between audiences and types of content.
Even on a YES, the friction has a name: taste, context depth and judgement under ambiguity.
How we scored this
Five axes, each scored nought to two by hand: ten means AI carries the task cleanly, and the thresholds that turn a total into YES, PARTLY or NO are published in the methodology. Each axis name links to its definition.
| Axis | Score (0–2) |
|---|---|
| Output | 2 |
| Inputs | 2 |
| Verification | 1 |
| Liability | 2 |
| Effort delta | 2 |
| Total | 9 / 10 |
The methodology and its thresholds are published in full.
FAQ
- Can ChatGPT make my website copy sound like my brand?
- Yes, if you give it several approved examples, clear tone rules and the copy to revise. It can reproduce visible patterns in wording and structure, but you still decide whether the result genuinely sounds like your organisation.
- What should I give AI to match my brand voice?
- Give it your current brand guidance, audience, preferred and banned wording, and several examples of copy you have approved. Include the complete page section so it can preserve facts, headings, links and calls to action.
- Can AI rewrite my website without changing the meaning?
- It can be instructed to preserve the meaning, but it may make a claim sound stronger or remove a qualification while editing. Compare the rewrite with the source and check every factual claim, figure, link and call to action before publishing.
- Is AI-written website copy good for SEO?
- AI can preserve search intent, headings and relevant terms while improving clarity, but brand voice is not the same as SEO quality. Check the finished page for useful information, accurate claims, natural language and whether it answers the visitor's actual question.
Nearby answers
Assessed by gpt-5.6-luna (gpt-5.6-luna) on 2026-08-13, second-checked by an independent model. Wrong somewhere? Email [email protected] and it gets re-checked.
The newsletter
AI news, new answers and product picks, straight to your inbox.