As of 13 August 2026, AI can only partly manage your PPC campaigns.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Hand it to a person

   Second choice

   A person who owns the outcome does this end to end, worth it when the failure is dear.

3. Do it yourself

   The distant third

   A chat interface, power-user skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open the relevant advertising platform and export recent campaign, ad, keyword, search-term, location, device and conversion reports, including the date range and currency.
   2. Gather your current budget, target cost per lead or sale, business priorities, service areas, opening hours, stock or capacity limits, landing-page URLs and rules about claims or offers.
   3. Check the conversion actions in the advertising platform and analytics system, then record which actions are genuine business outcomes and which are only page visits or button clicks.
   4. Paste the business information, tracking notes and campaign export into a chatbot with the prompt above, and ask it to work from the supplied evidence only.
   5. Compare every proposed change with the source reports, your current prices and your sales records, removing any recommendation based on an invented claim, unclear conversion or unsupported assumption.
   6. Make only the approved changes in the advertising platform, recording the original setting, the new setting, the date and the reason for each change.
   7. Set a calendar reminder to export the same reports after the next monitoring period, then ask the chatbot to compare the results with the recorded baseline before making another change.

   Prompt

   Act as a cautious PPC campaign analyst, not an autonomous account operator. Using the campaign information I provide, identify waste, risks and the highest-priority changes for my UK advertising account.
   
   Business and offer: [describe the business, products or services, locations served and exclusions]
   Campaign platform: [Google Ads, Microsoft Advertising or other]
   Primary goal: [sales, leads, calls, bookings or another goal]
   Target audience and search intent: [describe who you want and what they search for]
   Monthly budget and maximum acceptable cost per result: [insert figures]
   Landing pages: [paste URLs or describe them]
   Conversion definition and tracking status: [describe what counts as a conversion and how it is recorded]
   Recent campaign export: [paste the relevant rows or summarise spend, impressions, clicks, conversions, conversion value, cost per conversion, search terms, devices, locations and dates]
   Ad copy and assets currently in use: [paste them]
   Business constraints: [opening hours, stock, capacity, legal or brand restrictions]
   
   Return:
   1. A short account diagnosis based only on the information supplied. Mark missing or unreliable data clearly.
   2. A prioritised change list, separating safe housekeeping from changes that need a human decision.
   3. Suggested campaign, ad-group, keyword, audience, location, schedule and budget changes, with the evidence for each and the main risk.
   4. New ad-copy options that obey the stated restrictions, with no invented claims, prices or guarantees.
   5. A negative-keyword and search-term review, distinguishing exclusions that are clearly justified from those needing review.
   6. A measurement checklist covering conversion tracking, consent, landing-page relevance and lead quality.
   7. A monitoring plan stating what to check after each change and what evidence would justify reversing it.
   
   Do not claim to have accessed the live account, current auction data or any URL unless I supplied the evidence. Do not recommend spending more, changing bidding, pausing campaigns or removing keywords without stating the assumptions and asking me to approve the change.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.