As of 13 August 2026, AI can build a topic cluster for your website.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, power-user skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open your website analytics or Search Console and export the current page titles, URLs and relevant search queries, then add any keyword research or competitor page lists you already have.
   2. Write down the products or services you want the cluster to support, the UK customers you want to reach, the locations you serve and the commercial action each visitor should take.
   3. Paste the website details, existing-content list and labelled research evidence into the prompt, replacing every bracketed slot and removing any section for which you have no evidence.
   4. Ask the chatbot to produce the pillar page, supporting pages, search intents, URL suggestions, internal links and page briefs in the requested table structure.
   5. Open the proposed URLs and page titles beside your current site, remove pages that duplicate existing content, and compare every target query with the supplied keyword or Search Console evidence.
   6. Ask the chatbot to revise the cluster after you mark the retained pages, unsupported assumptions and any business priorities it missed, then save the final table as your content plan.
   7. Before publishing, check each brief against your current products, prices, claims, UK audience and brand rules, and create the internal links only after the relevant pages exist.

   Prompt

   Build a practical SEO topic cluster for this website using only the information and keyword data I provide. Do not invent search volumes, rankings, competitors, customer questions or business facts. If evidence is missing, mark the assumption and explain what I should verify.
   
   Website and business:
   - Website URL or description: [insert]
   - What the business sells: [insert]
   - Target customers in the UK: [insert]
   - Locations served: [insert]
   - Main commercial goals: [insert]
   - Topics, services or products we want to prioritise: [insert]
   - Topics or claims we must avoid: [insert]
   
   Existing content:
   [paste a list or export of current page titles, URLs and short descriptions]
   
   Research evidence:
   [paste keyword research, Search Console queries, competitor page titles, customer questions or other evidence; label each source]
   
   Create the result in this order:
   1. State the main audience, business goal and proposed pillar topic in plain English.
   2. Produce a table with columns for page type, proposed title, primary search intent, target query if supplied, supporting queries if supplied, the product or service connection, suggested URL, and evidence or assumption.
   3. Group the supporting pages beneath the pillar and show the recommended internal links in both directions.
   4. Identify duplicate topics, likely keyword cannibalisation and gaps in the existing content. Do not call something a gap unless it follows from the supplied material.
   5. Give each page a short brief covering the reader's question, what the page must answer, a suitable call to action and facts I need to provide before drafting.
   6. Rank the proposed pages by business priority, explaining the reasoning without inventing traffic or conversion figures.
   7. End with a verification checklist covering search intent, existing-page overlap, factual accuracy, UK wording, commercial relevance and internal links.
   
   Keep the cluster focused rather than broad. Separate known evidence from recommendations. Do not draft full articles unless I ask for them.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.