As of 13 August 2026, AI can refresh your old blog posts for SEO.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open the old post in your CMS and copy the full text, title, URL, publication details and any existing metadata into a working document.
   2. Open Google Search Console for the page and copy its current queries, clicks, impressions and average position, then gather the primary search query, intended reader and business goal.
   3. Collect the current product details, policies, prices, guidance and other trusted source material that the post must reflect, and remove anything you cannot confirm.
   4. Paste the context, sources and complete old post into a chatbot using the prompt, then ask it to produce the revised post, diagnosis, change log, metadata, link suggestions and fact-check list.
   5. Compare every new or changed factual statement with the source material and your live website, replacing unsupported text or marked checks before editing the CMS.
   6. Search the target query yourself and compare the draft's purpose, headings and coverage with the results, removing changes that serve keywords but make the answer less useful.
   7. Save the old version, apply the approved copy and metadata in the CMS, check links and formatting on mobile, then publish or schedule the update.
   8. Record the update in Search Console or your reporting system and compare future page performance with the previous version without treating any change as proof of causation.

   Prompt

   Refresh the blog post below for organic search while keeping it useful, accurate and recognisably ours.
   
   Context:
   - Website and business: [describe the website and business]
   - Target country: United Kingdom
   - Primary search query: [target query]
   - Secondary queries: [secondary queries]
   - Intended reader and their goal: [describe the reader and goal]
   - Brand voice and words to avoid: [paste guidance]
   - Desired action after reading: [describe the action]
   - Trusted current sources: [paste URLs or source text]
   - Search Console information, if available: [paste queries, clicks, impressions and page data]
   
   Old post:
   [PASTE THE FULL OLD POST]
   
   Produce:
   1. A revised post in British English, preserving any accurate first-hand experience and the original meaning where it still serves the reader.
   2. A short diagnosis of what is outdated, unclear, thin, repetitive or mismatched to the target search intent.
   3. A change log showing each material change and why it was made.
   4. One SEO title, one meta description and a suggested URL slug. Keep them clear and do not make unsupported promises.
   5. Suggested internal links, with the destination topic and the anchor text, but do not invent URLs.
   6. A list of every factual claim that needs checking before publication.
   
   Rules:
   - Do not invent facts, quotations, statistics, customer results, dates, sources or experience.
   - Do not claim that an edit will improve rankings.
   - Use only the supplied sources for new factual claims. Mark anything unsupported as [CHECK].
   - Do not add keywords where they make the writing unnatural.
   - Keep important useful detail, answer the reader's question early, use descriptive headings and remove filler.
   - Do not change prices, policies, legal wording or product details unless the supplied information supports the change.
   - If the search intent, audience or sources are insufficient, ask focused questions before drafting.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.