As of 13 August 2026, AI can write a service page for your website.

What to actually do

1. Do it yourself

   The route this page recommends

   A chat interface, no skill needed, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open a document and record the service name, target customer, problem solved, service area, price or pricing method, inclusions, exclusions and call to action.
   2. Gather the current source material the page must reflect, including your price list, service process, qualifications, accreditations, testimonials and existing brand wording.
   3. Paste the completed brief into the prompt, replacing every bracketed slot with your own information and leaving a slot marked [NEEDS YOUR INPUT] where you do not have a fact.
   4. Ask the chatbot to produce the service page, SEO title, meta description, FAQs and factual-check list in one response.
   5. Compare every claim, number, qualification, service boundary, location, testimonial and call to action in the draft with your current business documents, and remove or correct anything that does not match.
   6. Read the page as a prospective customer, replace generic wording with your own accurate differentiators, check the links and contact details, then paste the approved copy into your website preview before publishing.

   Prompt

   Write a service page for a UK business using only the information in the brief below. Invent no facts, qualifications, results, testimonials, prices, guarantees, locations, accreditations or customer types. If essential information is missing, write [NEEDS YOUR INPUT] rather than guessing.
   
   Business: [BUSINESS NAME]
   Service: [SERVICE NAME]
   Target customer: [TARGET CUSTOMER]
   Problem this service solves: [PROBLEM]
   What is included: [INCLUSIONS]
   What is not included: [EXCLUSIONS]
   Process: [PROCESS]
   Price or pricing method: [PRICE OR PRICING METHOD]
   Service area: [SERVICE AREA]
   Evidence, experience or credentials: [EVIDENCE]
   Main customer objections: [OBJECTIONS]
   Call to action: [CALL TO ACTION]
   Brand tone: [TONE]
   Relevant search phrase, if known: [SEARCH PHRASE]
   Existing wording or brand rules: [BRAND RULES]
   
   Produce:
   1. A clear service page of approximately [LENGTH] words in plain UK English.
   2. One specific H1 heading.
   3. A short opening that explains who the service is for and the problem it addresses.
   4. Useful sections for benefits, what is included, how the process works, pricing or the next step, and FAQs. Use only sections supported by the brief.
   5. A direct call to action using the wording supplied.
   6. An SEO title and meta description, without keyword stuffing.
   7. A final list of every statement that needs factual checking before publication.
   
   Keep the copy specific and calm. Do not use empty claims such as best, leading, guaranteed, hassle-free or results-driven unless the brief proves them. Do not give legal, medical or financial advice. Do not add external links unless they are supplied in the brief.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

2. Use a tool built for this

   Second choice

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.