As of 13 August 2026, AI can only partly write landing page copy that converts.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open your current product brief, price list, customer research, testimonials and compliance guidance, then gather the verified information about the offer.
   2. Fill the prompt fields with the specific audience, problem, outcome, features, proof, objections, price, terms and call to action, leaving unsupported fields marked as [NEEDS INPUT].
   3. Paste the completed prompt into ChatGPT, Claude or Gemini and ask for the landing page draft and claims check in one response.
   4. Compare every factual statement in the draft against your product documents, current price list, testimonials and approved claims, then remove or rewrite anything unsupported.
   5. Paste the checked copy into your website editor, inspect it on mobile and desktop, confirm that the primary call to action works, and publish it only after a colleague checks the page if the offer or claims are high stakes.

   Prompt

   Write landing page copy for this offer using only the information supplied below.
   
   Offer: [what is being sold]
   Audience: [specific target customer in the UK]
   Problem: [the problem they want solved]
   Outcome: [the credible result they want]
   Features: [key features]
   Benefits: [what each feature changes for the customer]
   Proof: [verified testimonials, results, qualifications or customer evidence]
   Objections: [reasons someone may hesitate]
   Price and terms: [current price, payment terms, guarantees and exclusions]
   Call to action: [the action the visitor should take]
   Brand voice: [plain description of tone]
   Competitors or alternatives: [what the customer might choose instead]
   Required legal or compliance limits: [claims, wording or sectors to avoid]
   
   Produce:
   1. A clear page strategy in three bullets, identifying the audience, main promise and strongest proof.
   2. A complete landing page with a specific headline, supporting subheading, primary call to action, problem section, benefits, how it works, proof, objection handling, pricing or next-step section, and final call to action.
   3. Three alternative headlines and three alternative calls to action.
   4. A fact and claims check listing every statement that needs confirmation before publication.
   
   Use British English and a plain, specific tone. Do not invent customer results, qualifications, prices, guarantees, product capabilities or urgency. Do not use vague claims such as 'best', 'revolutionary' or 'guaranteed' unless they are supported in the supplied information. Keep the copy focused on one audience and one primary action. Mark any missing information as [NEEDS INPUT] rather than guessing.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.