As of 13 August 2026, AI can create SEO copy for your new UK business website.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Do it yourself

   Second choice

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open a document and gather the business description, services, locations, prices, proof, qualifications, customer questions and the action you want visitors to take.
   2. Use a search engine or an SEO research tool to record the phrases customers use and notes from relevant UK search results, without copying competitors' wording.
   3. Paste the brief, research notes and the copyable prompt into an AI chat, then ask it to draft one page at a time rather than the whole website at once.
   4. Compare every drafted fact, price, qualification, location, promise and call to action against your current business documents and delete anything unsupported.
   5. Read the page as a prospective UK customer and replace generic wording with your actual differences, evidence and answers to customer questions.
   6. Place the title, meta description, H1, headings, internal links and final copy in your website editor, then check the published page on a phone and desktop before sending it live.
   7. Record the target phrase and page purpose for each page so you can compare relevant search traffic and enquiries later rather than judging the copy by rankings alone.

   Prompt

   Create SEO copy for one page of my new UK business website using only the information in this brief and the supplied research.
   
   Business: [business name]
   What we sell: [product or service]
   Location served: [UK location or areas served]
   Ideal customer: [customer description]
   Page type: [home page, service page, product page, location page or other]
   Primary search phrase: [phrase]
   Secondary phrases: [phrases, if any]
   Customer problem: [problem]
   What makes us different: [specific evidence-based difference]
   Proof we can use: [qualifications, reviews, case studies, accreditations or other proof]
   Offer and call to action: [offer and desired next action]
   Price or pricing approach: [details, if public]
   Competitor or search-result research: [paste notes or source text]
   Required facts and restrictions: [details]
   Brand tone: [plain description]
   
   Write:
   1. An SEO title within a sensible length for a search result, without claiming a precise character count.
   2. A meta description that accurately summarises the page and invites a relevant click without making an unsupported promise.
   3. A clear H1.
   4. A complete page draft with useful H2 headings, short paragraphs, natural use of the supplied search phrases, and a clear call to action.
   5. Five internal-link suggestions, naming the destination page and the sentence or section where each link belongs.
   6. A short list of any facts, claims, prices, qualifications or customer promises that need checking before publication.
   
   Use UK English and write for the customer rather than a search engine. Do not invent facts, reviews, qualifications, locations, guarantees, statistics, prices or results. Do not repeat phrases unnaturally. If the research or brief is insufficient, mark the gap instead of filling it. Return the page sections with their labels, followed by the checking list.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.